Sellers

It’s All About You

Our real estate business has been built around one guiding principle: It’s all about you. Your needs

  • Your dreams

  • Your concerns

  • Your questions

  • Your finances

  • Your time

  • Your life

Our focus is on your complete satisfaction. In fact, we work to get the job done so well, you will want to tell your friends and associates about it. Maybe that’s why more than 50 percent of our business comes from repeat customers and referrals. Good service speaks for itself. We’re looking forward to the opportunity to earn your referrals too!

What We Deliver

Communication


Your needs always come first. We provide the service we agree to, in the ways that work for you, whether once a week, once a day, by phone, email or text message. That’s how we’ll do it.

You’ll always be kept in the loop. From listing to closing, you’ll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. We’ll agree on the communication method that works best for you.

Experience and Expertise

As professionals we will handle the complexities of your real estate transaction. Our marketing systems maximize your property's exposure to buyers.
The complexities of your real estate transaction will be wellhandled. Smoothing the way for your listing and sale, we will capably remove many potential challenges before they have the opportunity to appear.

Marketing


Your home will get the exposure it deserves. Our marketing systems maximize your property’s exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow us to reach active buyers who want to know about your listing. Pricing Your home will be priced right, adjusted as needed, and will sell quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at our fingertips.

Staging


Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. We know what it takes to make the terrific first impression that will get your home sold.

Satisfaction


We’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and our cancellation guarantee protects your right to end our relationship if you’re disappointed.

The Home-Selling Process: Getting Ready to List

It can feel like the details are endless when you’re selling a property. It is our job to streamline the process for you, ensuring everything is completed as quickly and efficiently as possible. Here’s an overview of the steps we’ll be taking along the way.

Communication makes all the difference.

You’ll always know what’s going on behind the scenes while your property is listed. We will solicit feedback from each consumer and agent who views your property, passing their comments on to you. We will work together to formulate a price adjustment strategy that sees us through your listing period. You’ll receive regular progress reports, delivered as frequently as you request. Whether you prefer a phone call or an email, that’s what you’ll get.

Prepare your home for a successful sale.

More and more sellers today are seeing the value of investing in a preinspection on the property they are preparing to list. Whether or not you are confident in the condition of the home, an inspection can either give us professional, thirdparty validation or reveal issues you should attend to before listing your property – issues a buyer inspection could surface later, making them part of the final price negotiation. We will evaluate the current state of your property and arrange home staging. Any repairs or improvements needed to maximize your home’s value and appeal will be identified and scheduled. When everything’s in place, we’ll put a lockbox on your property.

The Home-Selling Process: Getting Ready to List

Let’s begin with this direct statement:

We are not the ones who decides how much your home is worth. The market does.

It tells us exactly where to price your property to sell and how to approach the marketing of it. Here are the factors that will affect the value in today’s market:

Price


Pricing your home properly from the start is the deciding factor on how long it will take to sell it.

Location


Location is the single most important factor in determining the value of your property.

Condition


The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. We’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

Competition


Prospective buyers are going to compare your property – both the condition and the price – to other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

Timing


Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

 

How Buyers Find the Home They Purchase

Buyers find the home they purchase primarily by looking on the Internet and by asking real estate agents. An excellent agent with a terrific Internet marketing program is your best path to a sale.

The Home-Selling Process:Marketing Your Property

Our 14-Step Marketing Plan

Designed to capture the maximum exposure for your home in the shortest period of time, we’ll implement our proven 14-Step Marketing Plan.

We will:

  •  Price your home strategically so you’re competitive with the current market and price trends.

  • Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint and terrific curb appeal.

  •  Place “for sale” signage, complete with property fliers easily accessible to drive by prospects.

  •  Use an interactive voice response (IVR) system to provide free recorded information about your home 24 hours a day, seven days a week. Each caller’s inquiry will be followed up with a personal phone call.

  • Distribute “just listed” notices to neighbors, encouraging them to tell family and friends about your home.

  • Optimize your home’s Internet presence by posting information in the Keller Williams Listing System (KWLS), as well as local and global MLS systems including plenty of photographs and a description of your property. We have often secured your Domain: www.your address.com  Produce a 360 degree virtual tour of your home, placing it on multiple Websites to attract both local and out-of-town buyers.

  •  Create a home book, comment cards and fliers to place inside your property.

  • Target our marketing to active real estate agents who specialize in selling homes in your neighborhood.

  • Include your home in our company and MLS tours, allowing other agents to see your home for themselves.

  •  Advertise your home in our real estate magazine and neighborhood newsletter, as well as direct-mail campaigns, email campaigns and social media.

  •  Create an open house schedule to promote your property to prospective buyers and market those open houses.

  •  Target active buyers and investors in our database who are looking for homes in your price range and area.

  •  Provide you with weekly updates detailing our marketing efforts,including comments from the prospective buyers and agents who have visited your home.

The Home-Selling Process: Staging Your Home

Three things to remember:

You don’t get a second chance to make a first impression.

A review of more than 2,800 properties in eight cities found that staged homes, on average, sold in half the time that nonstaged homes did.

Most buyers make decisions about the property they see within the first 15 seconds of entering the home.

What Can Staging Do?

Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call “staging.”

When a seller stages their home, one of two things happens:

The home becomes more valuable than other comparable properties in that price range. The home gets moved up in price and becomes the lowest priced in the next higher price bracket or category.  *Based on the national bestseller SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller

The Home-Selling Process: Closing and Beyond

Coordinating Your Sale to a Successful Closing All potential buyers will be prequalified so valuable time isn’t wasted.

Each offer will be presented and discussed with you.

We will negotiate the details of your transaction with the other agent.

Closing will be prepared, coordinated and finalized for you. Beyond the Sale

Do you need an agent to assist you in your relocation?

Need a recommendation for a moving company?

Would a moving checklist help?

We’re happy to refer you to great providers of other real estaterelated services.

We’re here to make the sale of your home as smooth and stressfree as possible.

 

Questions to Ask Your Agent

How much training did you have as an agent?

Will you service our listing personally or will we be working with your assistants?

How many sellers and buyers are you currently representing?

What is your Internet marketing program?

What is your policy on responding to phone calls/emails/text messages?

How much of your business is generated by referrals?

Homework: Questions for You

Your answers to these questions will guide us in how to best serve you.We’ll discuss them at our listing meeting:

What is the most important thing you are looking for in your listing agent?

What prior real estate transaction experiences have you had?

How would you like to be communicated with? (please circle)

Email Phone Fax Text Other (explain)

How frequently would you like an update on marketing and showings?

Weekly Twice a month After each showing Other (explain)

Please list what you are most concerned about in the marketing and selling process (buyer qualifications, commission, showing procedures, open house, possession, pricing, negotiations, other issues).

About Us

How are we different from other real estate agents?

OUR GOAL: Making the Sale or Purchase of Your Home

  •  At the Best Price

  • In the Shortest Possible Time

  • With a Smooth Transaction

  • With the Greatest Customer Satisfaction Possible

Experience


Gary has over thrity years of sales experience and Cara worked for a Interior Design company prior to starting her Real Estate Career.

Technology


Our extensive Keller Williams training has enabled our team to offer our clients the latest in technology to market our clients properties through the internet and social media.

Expertise

We have lived in The Woodlands for almost nine years and are familiar with the community and the surrounding area.

Communication


We offer our clients 24/7/365 access by text, email, cell phone and even toll free service. Gary speaks Spanish fluently.

Clients for Life

Gary continues to work with clients he has worked with for over 25 years.

Awards/Recognition

Gary has earned top sales awards in every sales position in his career.

Personal

Our family has lead several mission trips to Riga, Latvia to serve at a youth summer camp. We support various charitbale organizations and volunteers in our community and throughout the world..

Our Commitment to You

We want to deliver the best Real Estate experience you have ever had!!

CONTACT US